Oh, That's More Comforting

Check out the new name of my perinatologist's office. It just changed from the Center for Maternal Fetal Medicine (CMFM) to the High Risk Pregnancy Center. I know seeing a perinatologist means you basically have a high-risk pregnancy for some reason or another, but there is no comfort(or doubt about why you are there in the first place) when you walk in and see this sign. Who was their PR person who recommended this new branding? :)